Brand Introduction

Brand Story

In 2014, we launched a brand for a super-aging society under the theme of "providing products that support health to the market." Through several meetings, we held study sessions on locomotive syndrome and dementia and other health-inhibiting diseases and symptoms, which are now considered to be social issues in Japan, and aimed to launch a brand. After that, the brand launch system was finally set up, and after an open call for brand names by employees and discussions, in January 2015, the brand name was decided to be "Gurus," which means crane in Latin. Now, we are planning and launching various products in the category of health and welfare for the future of Japan, a country of great health and longevity.

Brand Concept

Grus is a brand designed in Japan for the main purpose of maintaining health. The brand name, Grus, means "crane" in Latin. We hope that all people can live a healthy life by listing "Tsuru" as a symbol of longevity since ancient times in the brand name.