Brand Introduction

Brand Story

In 2014, we began preparing to launch our brand with the desire to deliver products that support health.
Through numerous meetings and study sessions, we deepened our understanding of health issues Japan is facing, such as locomotive syndrome and dementia, and refined the direction of our product development.

In January 2015, after discussions and an internal naming contest, we decided on the brand name “GRUS,” which means “crane” in Latin. Moving forward, we will continue to develop and deliver products centered on “health and welfare,” supporting daily life in a society striving for longevity and well-being.

Brand Concept

GRUS is a Japanese brand created to support healthy and fulfilling lifestyles.
The name “Grus” comes from the Latin word for “crane,” a bird long considered a symbol of longevity.
With this name, we aim to contribute to a society where everyone can live with health, comfort, and peace of mind.